Together We Rise,
Together We Thrive!
In The Know St. Pete magazine was created to capture the essence of our vibrant city, celebrating the people, businesses and stories that make it unique.








Local Shops ❤️ Local Vibes
In The Know St. Pete magazine was created to capture the essence of our vibrant city, celebrating the people, businesses and stories that make it unique. Behind every local shop is a person, a family and a story, each dedicated to providing exceptional products and services. We wanted to create a platform that highlights these stories, emphasizing how supporting local businesses is an investment in the well-being and prosperity of our entire community.
The magazine brings readers closer to the heart of St. Pete’s local scene, from trending topics to hidden gems, all while championing the importance of supporting local. The magazine also highlights some of the most beloved local businesses, offering readers a chance to enjoy their offerings through generous coupons. From well-known sponsors like Chick-fil-A (4th St. N), Clean Eatz and MC Travel Company,
Grab your copy of "In the Know" at these participating businesses below.
Would you like to carry the magazine in your shop? REACH OUT!
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Are you a local business in St. Pete looking for FREE exposure?
🚨NOW BOOKING FOR MAY 2026🚨
Learn about the FIVE ways to JOIN US!
Coming Soon!
From St. Pete to Tampa Bay- Discover Local Businesses & Services Near You!
Interested in joining the online directory?
Listings are completely FREE for qualifying local businesses. For a small fee, options are available for businesses from all over the area looking to expand their reach across Tampa Bay. Online only businesses are also welcome.
PRE-LAUNCH DISCOUNT
One iced coffee or a month in the directory... your call.
Meet the In The Know family
See a list of LOCAL CONTRIBUTORS
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Featured posts

More Businesses, More Savings
Coupon Section Update: Now Open to More Local Businesses. We’re excited to share an important update regarding the In The Know St Pete Magazine coupon section.

A City at a Crossroads
A Major Bayfront Property Could Be Facing Big Changes And Locals Are Watching Closely

Easy Day Trips from St. Pete When You Need a Reset
Living in St. Pete means you’re never far from the kind of places that help you slow down, unplug and breathe a little deeper. These five destinations are local favorites for rest, reflection and a change of scenery.

Turning Challenges Into Purpose: The Heart Behind Ryker’s Granola
Right here in our local community, a small business with a powerful mission is quietly making a big impact. Based in Gulfport and a regular vendor at the Kenwood Sunday Market, Ryker’s Granola is more than just a wholesome snack, it’s a story of resilience, inclusion and purpose.

Mademoiselle Paris Brings a Taste of France to Gulfport
Gulfport is about to get a little more joie de vivre. This fall, Mademoiselle Paris will open a new location inside the historic Peninsula Bed & Cocktails.

Don’t Let Local Disappear
It seems like every time we scroll through the news or social media, we hear about another beloved St. Pete business closing its doors.
Have a story to tell?
We want to hear about it!
Thank you to our sponsors
Current SPONSORS
We would like to thank you for spotlighting our business since the beginning of your magazine launch. We’ve had such a great response from the community and we have your magazine to thank solely for that. It’s been wonderful working with you, sharing ideas to promote both of us. Looking forward to the future and what it holds.
"In the Know" is a great publication with print and online presence. They lift up and support local businesses, helping them be seen by the local community and visitors to the area.
The magazine truly reflects the vibrancy and strength of our community. After facing the challenges of the double hurricanes in 2024, St. Petersburg demonstrated the power of coming together. In our beautiful Sunshine City, we don’t just rebuild; we thrive by supporting local businesses and uplifting one another. This publication highlights our resilience and celebrates the spirit that makes our community shine.
I’ve been advertising with "In the Know" since the very beginning, and I can honestly say it’s been such a positive experience for my business. As the owner of the Lucky Duck Shop, I’ve found the magazine to be a wonderful way to connect with the community and reach new customers. The rates are incredibly affordable compared to other print options, and the quality of the magazine is top-notch. I’m proud to be a long-time advertiser and look forward to continuing with "In the Know" for years to come!
Being a part of the In the Know community has been incredible! I have watched parents read it while their kids play and take home coupons for businesses they may never have been to before until they read the magazine. In the Know does a tremendous job of connecting local businesses together and supporting their efforts. We as a restaurant are honored to be a part of it and help be even a small contributor to the beating heart of businesses in St Pete. We are grateful for In the Know!
